Hi, I am Wiebke!

I love bikepacking and telling stories about it.

A bit of background:

I was born and raised in a small town near Hildesheim, Germany. I started traveling when I was 13 years old, did little trips to Spain with different youth groups. In 2010 at 16 years old, I spent my first year abroad and studied at an American High School in Oregon. After finishing high school back in Germany, I traveled to Australia and Malaysia with my backpack. I completed my bachelor's in business education & English (Wirtschaftspädagogik) in Göttingen, Germany with one semester in San Sebastián, Spain. During my time at university, I started falling in love with riding my bike...

In 2019, I left for another gap year to South America where I spent 7 months traveling my bike. Since then bikepacking is my favorite way of traveling. I finished my master's in Konstanz, Germany & moved to Freiburg, Germany to start working in marketing. During my summer holidays in 2022, I cycled from Hamburg to the North Cape in Norway. A year and a bit later, I quit my job and my flat in Freiburg to start cycling south. In December 2024 I reached the Cape of Good Hope in South Africa. Now I'm back at home in Germany.

What do I do?
Most of all, I love riding my bike: either on a gravel bike or on a road bike. Sometimes long, sometimes short. Sometimes fast, sometimes relaxed. When I’m not riding myself, I am talking a lot about cycling. I share my passion on my private Instagram channel @wiebkelueh, in talks about my bike adventures or in any social groups I am in.

Even if I have a master's degree for teaching (business education & English), I am currently self-employed, working with different brands, creating content and sharing my stories with the world. I am happy to love what I do and get to see the world from my bike at the same time.  

Why do I do it?
For me, cycling is the most obvious realization that I can get really far with my own power. And the more I realize this, the closer I work with my body, the more I push my limits, the more free I become. Cycling makes me more independent and confident. Also, it allows me to give back to others. I am very privileged to be able to have these experiences and to be able to talk about them. I enjoy sharing my stories and I have learned. Most importantly: life is a constant process. We are growing, learning and changing every day. I am convinced that we can take control of our lives through our actions, our thoughts and our compassion. That motivates me enormously.

What do I stand for?
Cycling is empowerment. You empower yourself, so to speak. It is the symbiosis between physical and mental strength, endurance, nature experience and self-awareness. I would like to pass all this on. I am convinced that you can achieve anything with the right role models (real people with whom you can truly identify), the right environment and a pinch of courage. But I don’t only want to inspire and motivate others, I also want to initiate complex topics and get into an exchange about them. Representation matters and I want to make the cycling world a bit more inclusive, diverse and open.

What's next?

Making a documentary about my trip to Cape Town, writing a book and giving presentations about my recent travel experiences.

 And I'd love to travel East at some point in time. Let's see :-)